About DNA Leads

We Build Acquisition-Ready Brands for Tech Companies Planning Strategic Exits

Seasoned experts to help guide your path

We're not a typical B2B marketing agency. Since 2005, DNA Leads has specialized in building acquisition-ready brands for tech companies planning strategic exits. With a multitude of successful client exits, fractional CMO leadership, and experience on both sides of the acquisition table, we know how to build the brand equity, market presence, and marketing infrastructure that drives premium valuations.

The human element

Our Co-founders

Kimberly Lane
Co-founder & CEO

Kim founded DNA Leads in 2005 with a vision to help B2B tech companies build brands that drive acquisition value. Over 20 years, she's guided a multitude of companies to successful exits while building the fractional CMO model that positions early-stage and established tech companies for strategic acquisitions. Kim's experience working with both acquired companies and Fortune 500 acquirers gives her unique insight into building acquisition-ready brands. She specializes in brand positioning, go-to-market strategy, and building marketing infrastructure that transfers seamlessly to acquirers.

Jennifer Boyle
Co-founder & COO

Jenn co-founded DNA with Kim and has been her strategic partner for more than 24 years, bringing operational excellence and execution leadership to DNA Leads' fractional CMO engagements. She specializes in go-to-market strategy, marketing operations, PR strategy, social media, thought leadership strategy, and building the documented processes acquirers evaluate during due diligence. Jenn's focus on building scalable, transferable marketing infrastructure has been instrumental in DNA's track record of successful client exits. She ensures every engagement delivers both immediate pipeline growth and long-term acquisition readiness.

Our team’s industry experience spans decades and diverse sectors such as technology, financial services, healthcare, higher education, luxury products and services, real estate, consumer goods and more. With such an extensive background clients rest easy knowing they have a partner with a deep understanding of their sector and how best to build awareness and lead flow.

SaaS & Cloud Solutions
Enterprise Technology Services
B2B Technology Platforms
Health & Medical Technology & Apps
FinTech & Financial Services Technology
EdTech & Higher Education Solutions
Tech Startup Competitions & Events

How We Build Acquisition-Ready Brands

Strategic Leadership

Fractional CMO leadership focused on positioning your company for successful acquisition.

Brand Equity Building

Thought leadership and consistent market presence that drives premium acquisition valuations.

Predictable Pipeline

Hyper-targeted campaigns that generate consistent, qualified opportunities.

Marketing Infrastructure

Operations and systems built to pass due diligence and transfer seamlessly.

Performance Optimization

Our team helps you create a powerful social brand and consistent engagement strategy.

Exit Readiness

Strategic positioning and due diligence prep for companies approaching exit.

Ready to build an acquisition-ready brand?

Schedule time to meet our team to see if we’re a fit.