About DNA

Seasoned experts to help you grow

Together, the DNA team has decades of real-world experience in building world-class brands and driving digital marketing strategies that grow traffic and leads.
We're not learning on your dime, we're driving proactive, multi-channel strategies and tactics to help you win.
What can we do for you?

DNA Co-founders


Kimberly Lane
Co-founder & CEO
Kim Halmekangas, Kim Lane, Kimberly Lane


Jennifer Boyle
Co-founder & COO
Jennifer Boyle, Jenn Boyle, DNA Marketing, DNA Leads

The human element

What's our secret? It's our people.

Co-founders Kim and Jennifer (aka Jenn) have worked together for over 20 years and built an agency grounded in transparency and results. Our extended team of seasoned pros add depth and expertise across all of today's most critical branding and digital marketing disciplines, all with one mission in mind: help clients drive meaningful, sustainable revenue and growth.

Industry Experience

Our team's industry experience spans decades and diverse sectors such as technology, healthcare, financial services, healthcare, higher education, luxury products and services, real estate, consumer goods and more. With such an extensive background clients rest easy knowing they have a partner with a deep understanding of their sector and how best to build awareness and lead flow.

Our team of experts help with...

Social Media

Our team helps you create a powerful social brand and consistent engagement strategy.

Content Creation

DNA experts help build a strategy and steady flow of content that adds value to your prospects.

Email & Lead Nurture

Our experts help you set a nurture strategy to keep incoming prospects on the hook.

Video Creation & Ads

Build your video marketing game with ads and educational content for use on every channel.

Search & Measurement

Across Google and social media, our experts manage campaigns and track results and ROAS.


DNA helps build and/or optimize your digital hub so leads find you easily and take action.

What drives us...


We're a grateful bunch who treats every client with the utmost care and respect.


We say what we'll do, and we do what we say, and keep you informed every step of the way.


Our clients are #1 and we strive daily to be responsive and helpful no matter what stage you're in.


We're real people who love what we do, so every day we aim to be honest, positive and authentic.


We're always learning, we think out of the box, and we're proactive about your results.


Clear communications on both ends mean better, faster results no matter what the task.

Ready to take your business
to the next level?