Plans & Pricing
Strategic marketing leadership that builds exit value. Our fractional CMO-led approach gives you the executive expertise and execution team that tech companies need to build acquisition-ready brands—without the full-time executive-level cost.
Flexible Engagement Models for Every Stage
Whether you're an early-stage company building your first go-to-market strategy or an established business positioning for exit, our fractional CMO-led approach scales to your needs.
Start with strategic leadership, add focused execution support, or engage us for comprehensive marketing partnership. You get the expertise that builds acquisition value—structured the way that works for your business.
Fractional CMO Leadership
Executive marketing strategy without the full-time executive cost or commitment.
Exit-Ready Infrastructure
Marketing systems and processes acquirers look for during due diligence.
Scale As You Grow
Flexible engagements from strategy-only to full partnership—match your current needs.
Proven Exit Track Record
12 B2B tech companies guided to successful exits with measurable ROI.
Service Plans & Pricing
CORE
$3,500*
Min 3 month commitment
Ideal for: early-stage funded companies building first GTM strategy -OR- established companies preparing to exit in 2-5 years
- Fractional CMO leadership
- Marketing strategy & exit positioning roadmap
- Brand positioning + competitive analysis
- Go-to-market plan creation
- Marketing operations audit + recommendations
- Monthly strategic guidance + team leadership
- Quarterly reviews
PLUS
$5,500*
Min 6 month commitment
Ideal for: growing tech ($2M-$10M annual revenue) that need strategic guidance + execution support
- Everything in Tier 1, plus:
- Campaign funnel plan + execution/management
- Content strategy + thought leadership plan
- Website + search optimization
- Marketing automation + CRM setup
- Campaign tracking + attribution
- Social media management
- Monthly reporting + ongoing optimization
COMPLETE
$8,500*
Min 6 month commitment
Ideal for: established companies ($10M+ annual revenue actively positioning for acquisition within 1-3 years
- Everything in Tier 2, plus:
- Full marketing team leadership & mentoring
- Advanced multi-channel campaigns
- Video production & creative development
- Sales workflow integration
- Due diligence prep for M&A
- Board-level reporting
- Priority access for strategic initiatives
* For each plan, exact scope is determined based on specific ad budgets and existing vs. new content needed for your sales funnel. Custom plans available for a subset of services. Final pricing is based on your unique goals.
Need something different? No problem!
We’re flexible and here to help! If you need different help in specific areas of marketing such as content creation, social media, video marketing, etc… just drop us a line and we’ll hop on a call to see how we can help.
Our approach
Strategic Leadership That Builds Exit Value
Building an acquisition-ready brand requires strategic thinking, not just campaign execution. Our fractional CMO-led approach ensures every marketing investment builds toward one goal: creating the brand equity, market positioning, and documented systems that acquirers look for—while generating the predictable pipeline your business needs today.
All Plans Include
Seasoned Leadership
Every engagement led by fractional CMO with 25+ years B2B tech experience. Strategy drives execution—never the other way around.
Full-Service
From brand positioning to demand generation to marketing ops—get both strategic direction and expert implementation in one partner.
Measurable Impact
Reporting focused on metrics that matter: pipeline growth, acquisition readiness, and ROI. Track progress toward both revenue and exit goals.
Trusted by
"
DNA did what several previous agencies did not or could not do; they transformed our digital presence, lead tracking and measurement capabilities. They also launched a series of integrated, multi-channel campaigns we can only describe as ‘wildly successful'! We were soon inundated with new clients... going from only 1 or 2 per month, to 3 to 5 per week. We doubled our build pipeline for the next two years.
Rich G.
Luxury Homebuilder
"
DNA is the only marketing team I have worked with that has the experience and talent to handle all aspects of marketing for a growing company - strategy, branding, web marketing, promotions, events, lead generation and more. They are also just great people who are valued members of our team.
Greg H.
Technology CMO
Ready to plan your big exit?
Let’s schedule time to connect to learn more about your business, progress and goals to see how we can help you reach them. Book a no-obligation call with us today.