Author Archives: Kimberly Lane

The Invisible Funnel: Crafting a B2B Sales Journey That Feels Natural

Posted by Kimberly Lane on September 3, 2024 | Featured

In today’s competitive landscape, creating an effective B2B sales funnel is crucial for business growth. However, the key to success lies in making this funnel feel invisible to your prospects. No one really wants to be “sold,” they want a … Read More

Tags: b2b customer acquisition strategy, b2b lead generation, b2b marketing, b2b marketing strategy, dna leads

Unlocking More ROI: Email Marketing Trends, Tips & Tools for SMB Success

Posted by Kimberly Lane on August 27, 2024 | Featured

Years ago, headlines like “Is Email Dead?” and “The Death of Email” sparked debates about the future of email as a communication tool. With the rise of instant messaging and SMS, some predicted that email would become obsolete. But by … Read More

Tags: best email tools, email marketing, email marketing trends